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Moisturizing Tallow
Lightweight daily nourishment for smoother, healthier-looking skin.
A water-free moisturizer for men whose skin feels dry, tight or rough. Grass-fed tallow and jojoba provide nourishing lipids, olive squalane gives a lighter texture that absorbs quickly, and 0.5% bakuchiol supports smoother-looking texture and the appearance of fine lines. Use it in the morning or evening. A small amount goes a long way. 50 ml.
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Absorbs quickly
Olive squalane gives a light texture that sinks in without a heavy feel. -
Smoother-looking texture
0.5% bakuchiol supports the appearance of fine lines. -
Day or night
One moisturizer for your morning or evening routine.
Free shipping over 50€
60-day money-back guarantee
Made in Slovenia
Delivery in 1–3 business days
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Less, but better
Five steps or one jar?
Typical anti-aging routine
- Cleanser
- Toner
- Retinol serum
- Eye cream
- Night cream
Retinol often causes redness and flaking at first.
Pura
- Wash your face
- Moisturizing Tallow Cream0.5% bakuchiol + tallow, no water, no fillers
Gentle enough for every night.
Bakuchiol is a plant-based ingredient studied as a gentler alternative to retinol (Dhaliwal S. et al., British Journal of Dermatology, 2019).
Ingredient study: after 12 weeks, 0.5% bakuchiol improved the look of wrinkles comparably to 0.5% retinol — with less flaking and stinging. (Dhaliwal et al., British Journal of Dermatology, 2019)
What customers say
Video Reviews

Key benefits
Light texture. Lasting nourishment.
A water-free moisturizer for skin that feels dry, tight or rough. Olive squalane gives it a lighter texture that absorbs quickly, so it fits your morning or evening routine — a small amount goes a long way.
-
Absorbs quickly
Olive squalane gives a light texture that sinks in without a heavy feel. -
Smoother-looking skin
0.5% bakuchiol supports the appearance of smoother texture and fine lines. -
Supports the skin barrier
Nourishing lipids help reduce moisture loss and keep skin comfortable.

How to use
A small amount, morning or evening.
Use a small amount on clean, slightly damp or dry skin. Warm between fingertips and massage into the face and neck. It absorbs quickly, so you can use it in the morning, in the evening or both.
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Morning or evening
Use a small amount on clean, slightly damp or dry skin. -
Warm and massage
Warm between fingertips and massage into face and neck. A little goes a long way. -
Stay consistent
Use it every day and give your skin time to respond.
Results you can feel
Better skin. Less effort.
Every benefit is built around one clear skin concern. Choose the formula that matches yours, use it consistently and give your skin time to respond.
Fast-absorbing hydration
A light texture that sinks in quickly and keeps skin feeling moisturized.
Firmer-looking skin
Bakuchiol supports a smoother, firmer appearance.
Softer fine lines
Helps improve the look of rough texture and aging.
Stronger barrier
Tallow's fatty acids reinforce skin's natural barrier.
Softer-feeling skin
Helps dry, tight and rough-feeling skin feel softer and more comfortable.
Rested look
Skin that looks rested, not tired.
What’s inside (and why it matters)
Minimal ingredients. Maximum function.
Concentrated lipids and selected botanical extracts — every ingredient chosen for a clear job in the formula.
Grass-Fed Beef Tallow
BaseRich in vitamins A, D, E & K.
- Deeply moisturizes
- Strengthens the skin barrier
- Mimics skin's natural oils
Olive Squalane
LightweightPlant-derived lipid, similar to one in your skin's own oils.
- Lighter, silkier texture
- Absorbs quickly
- Leaves skin soft, not heavy
Bakuchiol
0.5%Plant-based retinol alternative.
- Supports firmer-looking skin
- Smooths the look of fine lines
- A gentler alternative to retinol
Jojoba Oil
BalancingLocks in moisture.
- Keeps skin balanced
- Softens and smooths
- Helps lock in moisture
Vanilla CO₂ Extract
10%Antioxidant + subtle natural scent.
- Solvent-free extraction
- Adds antioxidant support
- Natural vanilla aroma
Full ingredient list
Why PURA
Traditional ingredients. Modern formulation.
We started with tallow for its rich lipid profile, then combined it with carefully selected botanical extracts and modern cosmetic formulation. The goal isn't to follow a trend. It's to make skincare simpler and more purposeful.

CO₂ extracts
Concentrated botanical extracts selected for a specific role in the formula.

Miron glass
Violet glass helps protect light-sensitive ingredients.

Lab-crafted
Developed and produced with professional cosmetic standards for consistency and safety.
Comparison
Skincare with a clear purpose.
PURA combines simple routines, concentrated formulas and modern cosmetic development. Tallow is part of where we started — performance and simplicity are where we're going.
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Start with what your skin needs most. Dryness, breakouts or irritation — choose one targeted formula and keep the rest simple.
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- For dry, tired and aging-looking skin
- Lightweight, fast-absorbing
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