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Effective skincare for men
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Better skin. Less effort.

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For dry, tired and aging-looking skin

Moisturizing Tallow

Lightweight daily nourishment for smoother, healthier-looking skin.

A water-free moisturizer for men whose skin feels dry, tight or rough. Grass-fed tallow and jojoba provide nourishing lipids, olive squalane gives a lighter texture that absorbs quickly, and 0.5% bakuchiol supports smoother-looking texture and the appearance of fine lines. Use it in the morning or evening. A small amount goes a long way. 50 ml.

  • Absorbs quickly
    Olive squalane gives a light texture that sinks in without a heavy feel.
  • Smoother-looking texture
    0.5% bakuchiol supports the appearance of fine lines.
  • Day or night
    One moisturizer for your morning or evening routine.
Sale price39,75 €
Jars:

Free shipping over 50€

60-day money-back guarantee

Made in Slovenia

Delivery in 1–3 business days

(5.0)

Really impressed with the results. My skin looks clearer and more even-toned. Simple to use and very effective.”

Jane Becker
Verified buyer
Moisturizing Tallow
Moisturizing Tallow Sale price39,75 €

Less, but better

Five steps or one jar?

Typical anti-aging routine

  1. Cleanser
  2. Toner
  3. Retinol serum
  4. Eye cream
  5. Night cream

Retinol often causes redness and flaking at first.

Pura

  1. Wash your face
  2. Moisturizing Tallow Cream0.5% bakuchiol + tallow, no water, no fillers

Gentle enough for every night.

Bakuchiol is a plant-based ingredient studied as a gentler alternative to retinol (Dhaliwal S. et al., British Journal of Dermatology, 2019).

Ingredient study: after 12 weeks, 0.5% bakuchiol improved the look of wrinkles comparably to 0.5% retinol — with less flaking and stinging. (Dhaliwal et al., British Journal of Dermatology, 2019)

What customers say

Video Reviews

(5.0)

The Miron glass jar is what got my attention first, but the formula is what kept me buying. My skin has never felt this calm and balanced.

Giselinde Falkenrath
Verified buyer
(4.9)

Didn't expect much from a tallow-based cream, but the difference in my skin's texture after two weeks was honestly surprising. No more tight, dry patches by midday.

Ottilie Brandstetter
Verified buyer
(4.8)

Bought this for my sensitive skin and it hasn't caused a single reaction. So gentle yet so effective. Love everything about it.

Kunigunde Habersberger
Verified buyer
(4.9)

I've tried so many 'clean' skincare brands that just don't deliver. This one actually works — noticeably clearer skin within the first couple of weeks.

Magdalena Tannenbaum
Verified buyer

Key benefits

Light texture. Lasting nourishment.

A water-free moisturizer for skin that feels dry, tight or rough. Olive squalane gives it a lighter texture that absorbs quickly, so it fits your morning or evening routine — a small amount goes a long way.

  • Absorbs quickly
    Olive squalane gives a light texture that sinks in without a heavy feel.
  • Smoother-looking skin
    0.5% bakuchiol supports the appearance of smoother texture and fine lines.
  • Supports the skin barrier
    Nourishing lipids help reduce moisture loss and keep skin comfortable.
Start your 14-day reset

How to use

A small amount, morning or evening.

Use a small amount on clean, slightly damp or dry skin. Warm between fingertips and massage into the face and neck. It absorbs quickly, so you can use it in the morning, in the evening or both.

  • Morning or evening
    Use a small amount on clean, slightly damp or dry skin.
  • Warm and massage
    Warm between fingertips and massage into face and neck. A little goes a long way.
  • Stay consistent
    Use it every day and give your skin time to respond.

Results you can feel

Better skin. Less effort.

Every benefit is built around one clear skin concern. Choose the formula that matches yours, use it consistently and give your skin time to respond.

Fast-absorbing hydration

A light texture that sinks in quickly and keeps skin feeling moisturized.

Firmer-looking skin

Bakuchiol supports a smoother, firmer appearance.

Softer fine lines

Helps improve the look of rough texture and aging.

Stronger barrier

Tallow's fatty acids reinforce skin's natural barrier.

Softer-feeling skin

Helps dry, tight and rough-feeling skin feel softer and more comfortable.

Rested look

Skin that looks rested, not tired.

What’s inside (and why it matters)

Minimal ingredients. Maximum function.

Concentrated lipids and selected botanical extracts — every ingredient chosen for a clear job in the formula.

Grass-Fed Beef Tallow

Base

Rich in vitamins A, D, E & K.

  • Deeply moisturizes
  • Strengthens the skin barrier
  • Mimics skin's natural oils

Olive Squalane

Lightweight

Plant-derived lipid, similar to one in your skin's own oils.

  • Lighter, silkier texture
  • Absorbs quickly
  • Leaves skin soft, not heavy

Bakuchiol

0.5%

Plant-based retinol alternative.

  • Supports firmer-looking skin
  • Smooths the look of fine lines
  • A gentler alternative to retinol

Jojoba Oil

Balancing

Locks in moisture.

  • Keeps skin balanced
  • Softens and smooths
  • Helps lock in moisture

Vanilla CO₂ Extract

10%

Antioxidant + subtle natural scent.

  • Solvent-free extraction
  • Adds antioxidant support
  • Natural vanilla aroma
Full ingredient list

FULL INGREDIENTS LIST

Grass-fed Beef Tallow, Olive Squalane, Jojoba Oil, Vanilla 10% CO2 extract, Bakuchiol, Vitamin E Oil: 1%

Why PURA

Traditional ingredients. Modern formulation.

We started with tallow for its rich lipid profile, then combined it with carefully selected botanical extracts and modern cosmetic formulation. The goal isn't to follow a trend. It's to make skincare simpler and more purposeful.

CO₂ extracts

Concentrated botanical extracts selected for a specific role in the formula.

Miron glass

Violet glass helps protect light-sensitive ingredients.

Lab-crafted

Developed and produced with professional cosmetic standards for consistency and safety.

Comparison

Skincare with a clear purpose.

PURA combines simple routines, concentrated formulas and modern cosmetic development. Tallow is part of where we started — performance and simplicity are where we're going.

Others
Developed in a professional cosmetic laboratory
Purposeful active ingredients
Concentrated formulas
Premium protective packaging
Simple routines for men's skin